BBC Global News, the BBC’s international commercial news, sport and features arm, has named Sibel Boner as the new Head of Commercial Partnerships for Germany, Austria and Central and Eastern Europe (CEE).
Boner recently joined the team and will have overall responsibility for the growth of local commercial activities.
In Germany alone, BBC.com attracts 2.5 million unique browsers per month and BBC World News is available in more than 40 million households, according to the BBC. Ad sales revenue for BBC Global News in Germany more than quadrupled between 2016 and 2019.
“The region offers a wealth of opportunities for BBC Global News, particularly in the digital and branded content space”, said Audrey Elsemulder, Regional Director Europe & CIS at BBC Global News. “With vast experience in the German market and her proven abilities in developing successful partnerships with customers, Sibel is perfectly placed to drive growth for our business from our new operation in Hamburg.”
With more than 20 years of sales and marketing experience, Sibel Boner has held several senior positions in the industry, including as the Managing Director of Gruner+Jahr (part of Bertelsmann) and as the International Senior Sales Manager and Deputy Key Account Director for International Media Sales.
