As more operators look to incorporate OTT services such as Netflix and Amazon Prime Video into their portfolio, Gracenote is working to help on-demand video streaming services, Smart TV makers and traditional cable and satellite operators deliver next-gen content navigation, search and discovery capabilities.
“While much of the focus in the ‘Streaming Wars’ conversation has been on the largest catalogs and original content, the winners will also understand how to successfully integrate with a diverse set of video platforms,” said Simon Adams, Chief Product Officer at Gracenote. “As this new generation of Video providers emerges, Gracenote is playing to its long-standing role providing the critical metadata, unique IDs and rich imagery that power killer user experiences and drive tune-in and engagement.”
The Nielsen-company is describing its OTT guide as the “connective tissue” that helps make video content searchable across multiple services, platforms and devices.
Gracenote IDs and metadata are used to provide common links between TV series, series and episodes, as well as related TV and movie genres, celebrities, and other descriptive information. The process links together Hollywood blockbusters, independent films and short-form videos into a single experience.