ViacomCBS Networks International has launched a Comedy Channel linear channel on the Malaysia’s Astro.
Customers of what is the country’s leading multi-platform content and consumer company can now watch the service as part of Astro’s Variety pack, as well as on Astro’s streaming mobile service app Astro Go and see Comedy Central shows on demand.
Commenting on the development, Paras Sharma, senior VP and general manager for Southeast Asia at ViacomCBS Networks International, said, “We are delighted to expand our partnership with Astro to bring Comedy Central to even more viewers and fans in Malaysia, reaching Astro customers across different screens. Malaysia has a vibrant comedy scene and a strong appetite for content so we look forward to thoroughly engaging fans with a wide range of comedy genres that the brand is known for.”
Agnes Rozario, director of content, Astro, added: “Our partnership with ViacomCBS Networks International brings more content for fans of the comedy genre on Astro and Astro GOo with Comedy Central, and strengthens our content line-up even further. With our extended line up on demand, fans can stream comedy content anytime on Astro Go.”
Astro already offers viewers the Viacom channels MTV and Nickelodeon.
