Synamedia has announced a new partnership with Pearl TV. The independent video software provider is joining the Phoenix Model Market Initiative that’s planning a transition to a next-generation over-the-air television broadcasting system.
It also helps Synamedia demonstrate its readiness for ATSC 3.0 market that it will be showing during CES 2020 (Las Vegas, January 7-10).
The Phoenix Model Market Initiative is focussing on basic TV service parameters and performance, determining consumer appeal of next-generation high dynamic range video and immersive audio content, assessing TV application features and implementation requirements, testing interactive and addressable advertising functionality, determining consumer device and service appeal, and ensuring effective and efficient interoperability with multichannel video programming distributor (MVPD) systems.
“Synamedia has more than 30 years of industry experience delivering true end-to-end solutions, inclusive of and beyond encoding and transmissions. Not only does this make our portfolio unique, it also highlights the vast expertise and support our team can bring to game-changing initiatives like the Phoenix Model Market,” said Dave Longaker, Senior Vice President and General Manager of the Americas, Synamedia.
Synamedia will provide encoding expertise and services – both developed internally with its video processing experts and through strategic partnerships with Triveni Digital and Dolby Laboratories. It will also build future ATSC 3.0 applications based on market needs.
“The success of our test bed in Phoenix will be as successful as the commitment and expertise of the partners in our ecosystem,” said Anne Schelle, managing director, Pearl TV. “Synamedia’s expertise is distinctive in our industry due to their decades-long track record of enabling and securing TV. Examples of this is their relationships with MVPDs or even the millions of IRDs they have in the market. Their participation in Phoenix will certainly prove helpful to the larger goal of the Iniatitive. We’re thrilled to have them on board.”
At CES 2020, Synamedia will be in Chambertin 1 on the ground floor of the Wynn Hotel.