With the name change, which was approved at the annual general assembly on July 24, 2019, the company wants to underline its focus on the sports sector. Sport1 Medien comprises free-TV and pay-TV channels, online services, production and consulting companies.
“The name change is the next logical step in our future and growth strategy,” said Olaf Schröder, CEO of Sport1 Medien. “Sport1 is firmly established as a sports media brand with a high level of awareness in the end consumer market, and carries pioneering spirit and innovative power in its DNA. We also want to express this strong brand core at group level with the new name Sport1 Medien AG.”