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Sky Deutschland hit by €250,000 fine for marketing breaches

December 23, 2019 12.46 Europe/London By Jörn Krieger

Germany’s federal network agency Bundesnetzagentur (BNetzA) has imposed a €250,000 fine against pay-TV operator Sky Deutschland for unauthorised telephone marketing activities.

The authority has repeatedly taken action against the broadcaster in the past and has imposed fines on several occasions. “Sky has repeatedly disregarded the prohibition of unauthorised telephone marketing and in some cases harassed consumers in a considerable manner. We impose heavy fines on such repeat offenders,” BNetzA president Jochen Homann said in Bonn.

The agency has received around 1,000 notices about illicit advertising calls from Sky. The calls were made to sell pay-TV subscriptions, either by acquiring new customers or by winning back former subscribers.

According to the authority, the calls were in many cases not based on a valid consent for promotional activities; other affected parties had revoked their consent. The fine is not yet legally binding. If Sky lodges an appeal, the District Court of Bonn would handle the case.

Sky is now evaluating its options. “We have received the notice about the fine from the federal network agency. We will now examine the claims in detail and then decide about appropriate legal steps,” a Sky spokeswoman told Broadband TV News. “We ask for your understanding that we will not comment further on an ongoing case at this time.”

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Filed Under: Editor's Choice, Finance, Marketing, Newsline, Platforms, Top Story Tagged With: Bundesnetzagentur, fine, Jochen Homann, Sky Deutschand Edited: 28 December 2019 15:07

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About Jörn Krieger

Jörn reports on the latest developments in Germany, Austria and Switzerland. Since 1992, he has been working as a freelance journalist, specialised in digital media, broadcast technology, convergence and new markets. He also takes up University lectureships, writes articles in specialist publications, and produces radio reports. Jörn is also a moderator of panel discussions at industry events such as ANGA COM, Medientage München and IFA Berlin.

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