Eurosport has pulled off a four year deal to show the Wimbledon tennis championships in 11 European markets.
The agreement that begins next year will see exclusive live rights in the Czech Republic and Slovakia for the first time. There’s also extensions for nine other territories: Belgium, Finland, Hungary, Netherlands, Norway, Romania, Russia and Sweden.
Commenting on the partnership with The All England Lawn Tennis Club, which stages The Championships, Andrew Georgiou, President Eurosport and Global Sports Rights and Sports Marketing Solutions, said: “Recent results show that our multi-screen content strategy is driving video and streaming growth for our tennis coverage, engaging and growing audiences on all platforms and all screens.”
Mick Desmond, Commercial & Media Director at The All England Lawn Tennis Club, added: “Europe is a key market for The Championships and we are delighted that Eurosport’s exceptional coverage of Wimbledon will continue to be broadcast from 2020 onwards.”
In 2020, Eurosport will continue to present the Australian Open, Roland-Garros and US Open in more than 50 markets and will screen every available singles and doubles match from each Grand Slam tournament with comprehensive coverage on all platforms and devices.
