Russia’s TV ad market showed signs of improvement in the third quarter after a difficult start to the year.
According to the Association of Communication Agencies of Russia (AKAR), spend fell by between 4-5% in Q3, compared to 9-10% in the period January – June.
In the first nine months of 2019 the total TV ad spend amounted to between R119-120 billion (€1.69-1.71 billion), or 7% less than in the same period last year.
The main channels accounted for between R115-117 million (-7%) and thematic channels R4.8 billion (-4%).
At the same time, the internet segment showed the greatest growth, claiming between R169-171 billion (+21%) in the first nine months of this year.
Total ad spend between January-September came to R340-345 billion, or 5% more than in the corresponding period last year.
