A+E Networks has announced the launch of Lively Place, a new OTT channel available on Samsung TV Plus.
Lively Place curates non-fiction lifestyle programs from A+E Networks’ deep library of series and furthers the marketplace evolution of streamed offerings.
“We are thrilled to be joining Samsung TV Plus’ diverse lineup to reach a highly-engaged audience at scale. With consumer behavior and viewer demands as our north star, Lively Place meets our fans where they are with the content they crave,” said Mark Garner, EVP, Digital Content Licensing & Business Development, A+E Networks.
“Accessible to viewers across the United States, Lively Place enables new audiences to discover our popular lifestyle library content effortlessly, continuing our leadership position as a global content company.”
Lively Place is a fully-scheduled digital destination with a slate of programming that celebrates spirit, passion and positivity through themes that include home improvement, dating and romance, and outdoor enthusiast.
Lively Place is powered by Wurl. The agreement also includes global distribution through the Wurl Network and targeted advertising through Wurl’s AdSpring service.
