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Netflix polls 4 million subscribers in the Nordics

December 12, 2019 21.50 Europe/London By Julian Clover

The Nordic region’s love of streaming services shows no sign of abating. Media consultancy Mediavision says 4 million subscribers now take the world’s leading streaming service, despite the arrival of several local rivals.

Half of all Nordic households now subscribe to a paid streaming service (SVOD). This represents an overall growth of approx. 15% compared last autumn.

Netflix has continuously added subscribers since the Nordic launch in 2012. Today, nearly 70% of the approximate 6 million Nordic SVOD subscribing households hold a Netflix account.

Meanwhile local players including Viaplay (Nordics), TV2 Play (Denmark), TV2 Sumo (Norway) and Ruutu+ (Finland) all added subscribers at a higher rate than the Nordic market average.

Given that the majority of Nordic households (70%) already subscribe to Netflix, the local services are generally stacked with subscribers taking more than one service.

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Filed Under: Newsline, TV Edited: 16 December 2019 10:01

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About Julian Clover

Julian Clover is a Media and Technology journalist based in Cambridge, UK. He works in online and printed media. Julian is also a voice on local radio. You can talk to Julian on Twitter @julianclover, on Facebook or by email at jclover@broadbandtvnews.com.

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