The Nordic region’s love of streaming services shows no sign of abating. Media consultancy Mediavision says 4 million subscribers now take the world’s leading streaming service, despite the arrival of several local rivals.
Half of all Nordic households now subscribe to a paid streaming service (SVOD). This represents an overall growth of approx. 15% compared last autumn.
Netflix has continuously added subscribers since the Nordic launch in 2012. Today, nearly 70% of the approximate 6 million Nordic SVOD subscribing households hold a Netflix account.
Meanwhile local players including Viaplay (Nordics), TV2 Play (Denmark), TV2 Sumo (Norway) and Ruutu+ (Finland) all added subscribers at a higher rate than the Nordic market average.
Given that the majority of Nordic households (70%) already subscribe to Netflix, the local services are generally stacked with subscribers taking more than one service.
