Luis is a vastly experienced sports executive, with a 25-year track record of driving innovation, commercial growth and brand engagement for athletes, teams and governing bodies.
He joins Eleven Sports from FIFA where, as Chief Digital Transformation & Innovation Officer, he worked to champion new technologies, gaming, data and content strategies.
Luis has worked with some of the world’s leading brands in football and motorsports. He held leadership roles with Manchester City and Valencia CF and has offered strategic guidance to Real Madrid, AC Milan, the Premier League, La Liga, Red Bull, Ferrari, Lotus and A1GP. He began his career in talent management, representing Luis Figo and Ronaldo Nazario among other world class athletes.
Luis takes over as CEO from Marc Watson, who will continue working to lead the Eleven Sports group forward in his role as Eleven’s Executive Chairman and Board Director of parent company Aser Ventures.
Marc Watson, Executive Chairman, Eleven Sports Group, has welcomed Luis to the group: “Luis has a passion for innovation and new technologies and a history of helping to grow some of the biggest brands in sport. He is the perfect person to take ELEVEN to the next level. We’re delighted to welcome him to the group.”
Luis Vicente, CEO, Eleven Sports Group, said: “Eleven has been disrupting the world of sports media since 2015 and has already developed a fantastic offering for millions of fans globally. My mission will be to help ELEVEN continue to grow, to further democratise our offering and give fans everywhere the opportunity to enjoy the best sporting moments with Eleven. I am very excited to get started.”
Luis also joins Aser Ventures as Board Member and Chief Digital Officer.