Amazon’s coverage of the Premier League has extended its reach to nearly three quarters of domestic fans, according to Ampere Analysis.
The parcels to streaming company hold the rights to screen 20 games each season. The first tranche has been streamed this week.
Prior to Amazon’s involvement the bulk of matches have been split between premium channels Sky Sports and BT Sport. However, Sky has shown a limited number of games on its basic channel Sky Sports Mix.
“Amazon’s distribution now means that 72% of EPL fans have at least some access to live EPL matches in the home, increasing reach among fans by a third compared to the 54% which have either or both a BT Sport or Sky Sport subscription,” says Ampere’s Richard Broughton. “. The remaining 28% of UK EPL fans are reliant on viewing live matches at sports bars and clubs, or watching highlights via BBC’s Match of the Day.”
Despite concerns over the fragmentation of matches, Amazon’s intervention has added grown the number of fans able to see a match by a third.
Further matches being telecast byb Amazon on December 26 and 27.