German Android TV solutions provider 3SS, Dutch AI technology group Media Distillery and Austrian personalised TV solutions developer XroadMedia have created an end-to-end video platform enabling Android TV providers to offer personalised linear on-demand channels.
The solution is based on the collection and curation of video assets from a diverse range of sources, assembling them into a fully personalised linear video feed for viewers incorporating live TV, library, on-demand, catch-up, apps and web.
“In today’s highly competitive marketplace, service providers need to differentiate from their rivals. Also, they need to increase stickiness of their service. Better personalisation and simplified, more successful content discovery are the answers to the need for increased viewer enjoyment and loyalty,” said Kai-Christian Borchers, 3SS managing director.
“This has only been possible by teaming up with partners who share the same vision about the future of TV. We look forward to demonstrating how this best-in-class platform solves today’s content discovery challenges caused by increasing OTT service fragmentation and creates the entertainment experiences that viewers really desire,” added Borchers.
The solution is driven by artificial intelligence (AI) and machine learning (ML), advanced data harvesting and processing, interconnected with 3SS’ adaptive, intuitive user experience, enabled by 3Ready. Media Distillery uses a wide combination of ML methodologies to recognise visual and audial aspects inside video, including face, speech, object, logo and text. This deep content understanding and indexing of what actually makes up an item of video content enables user searches that yield diverse and accurate results, according to the partners.
Via the new combined solution and linear-on-demand, personal channels can be created based on what XroadMedia’s content discovery and personalisation solution learns from users’ selection patterns and history. It combines programmes and clips from multiple content sources, including OTT services, with those featured on mainstream and premium entertainment channels, all presented as integrated and navigable linear playlists.
Furthermore, with voice control enabled by 3Ready Assistant, viewers can create personal linear channels based on favourite topics and genres and which can continue learning more about viewers’ interests through conversational interaction.
The trio believe that creating seamless, personalised and measurable experiences, with content from all sources and ads that are relevant to the user, is the best possible revenue generation opportunity for the service provider.