A new premium sports channel produced by United Media will make its debut on Serbia Broadband (SBB) on December 4.
As previously reported by Broadband TV News, Nova Sport was initially expected to be launched in October. Offering coverage of the Premier League, La Liga, NFL, Super Bowl and League of Nations, as well as basketball from Euroleague and Eurocup and tennis tournaments from the US, China and Japan, it will be available to SBB customers on Eon, D3, D3i and Total TV platforms within the Extra and Premium packages.
Nova Sport will be accessible throughout Serbia, even to non-SBB clients, on the SBB network within the Eon package or outside the network in the Eon TV package or the Eon sport package, as well as via satellite on Total TV.
In its first week alone the channel will offer viewers 19 live broadcasts of major sporting events.
