Viacom International Media Networks (VIMN) has appointed Ben Frow as Director of Programmes for its UK operations.
The new expanded brief will make him responsible for all the company’s TV networks and associated steaming service. Part of Frow’s job will be to better align the various outlets in a new cross-media structure.
He’ll add Comedy Central, MTV, Nickelodeon and Paramount Network to his existing remit as Director of Programmes for Channel 5.
David Lynn, President, CEO of VIMN, said: “Ben is a creative tour-de-force who has transformed Channel 5’s reputation and helped it to outperform its competitors while becoming sustainably profitable for the first time.”
Frow will report to President of VIMN’s operations in the UK, Northern and Eastern Europe, Maria Kyriacou.