Dutch cabler Ziggo has launched the VOD service Museum TV as an app on its set-top box.
The Dutch Museum TV is a video-on-demand platform that offers mini documentaries of exhibitions and museums throughout the Netherlands. The service has been available online for some time, as well as on KPN’s VOD offer.
In more than 200 mini documentaries, conservators tell about the latest exhibitions and collection presentations. Every month new videos appear on MuseumTV, an initiative of the Foundation Onze Museum. Meanwhile, more than 75 museums are connected to the platform including the Hermitage, the Kröller-Müller Museum, the Rijksmuseum, the Drents Museum, the Cobra Museum, the Stedelijk Museum Alkmaar, the Westfries Museum, the Singer Laren and more.
“This is a very important step in opening up new target groups for our partner museums,” said Marieke van der Donk, founder and director of MuseumTV.
“Ziggo makes it possible for its subscribers to have free access to the rich and varied art and cultural offerings of the Dutch museums and to be encouraged to visit museums.”
“By adding MuseumTV to Ziggo’s offer, we make it easier for our clients to discover art and culture from various museums or to look back at an exhibition they have missed,” added Raymond van der Vliet, Director Content & Programming at Ziggo.
