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Uefa to use streaming to compensate for falling rights deals

November 25, 2019 11.46 Europe/London By Julian Clover

Uefa has said it’s considering putting the Champions’ League online in some markets, amid fears traditional broadcasters are less willing to invest in premium sports content.

The sports body is in the middle of a new round of rights auctions for its competitions that also include the Europa League.

Last week it signed with BT Sport, which will pay £400 million over three years, retaining the competition until 2024.

However, in an interview with the Financial Times, general secretary Theodore Theodoridis said Uefa was considering pulling back from some markets.

Instead Uefa would use its six-month old Uefa TV to stream its competitions direct to consumers.

It’s apparent Uefa is prepared to use the streaming service as a bargaining chip, withdrawing linear TV rights where broadcasters offer less than it perceives the matches to be worth.

DAZN already holds online rights in Spain, Germany, Austria and Switzerland.

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Filed Under: Editor's Choice, Newsline, TV Tagged With: UEFA Edited: 26 November 2019 14:27

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About Julian Clover

Julian Clover is a Media and Technology journalist based in Cambridge, UK. He works in online and printed media. Julian is also a voice on local radio. You can talk to Julian on X @julianclover, or by email at jclover@broadbandtvnews.com.

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