Video Solutions has launched a new advertising supported on demand service for the UK market.
W4Free.com will screen a mix of short form lifestyle, crime, movies and TV series. Its backers also run Watch4.com, the German language streaming service.
“Launching W4Free.com marks an important step in Video Solutions expansion plans, we are fully committed to the free streaming space and believe the UK is a natural extension to our already successful watch4.com service that is available in Germany, Switzerland and Austria,” said Chris Sharp, Chairman of Video Solutions AG.
Video Solutions has contracted Sky to run its advertising inventory.
“As a new service to the UK, W4Free.com offers viewers a fresh destination to enjoy a wide range of content online. We’re pleased to be working with Chris and the team to offer advertisers increased opportunities in this important and growing on demand environment”, said Bella Vuillermoz, Director, Advertising Partners, Sky UK & ROI.
Content will come from UK, United States, Australia and Canada.