Viacom International Media Networks has launched MyMTV Music, a personalised linear music channel, in Switzerland.
MyMTV Music allows users to curate their own video channel by tapping into MTV’s library of music videos, clips from MTV performances and events like MTV Unplugged, and exclusive bonus content.
The service goes live today on IPTV platform Swisscom TV, marking its debut in the German-speaking territories, following launches in France, Spain and Denmark. Users can create different channels based on genre, mood and date.
“At Viacom we are dedicated to exploring new and innovative ways for our consumers to experience music. MyMTV Music extends this experience by empowering listeners to connect to the music they love in their own way,” said German Groba, Senior Vice President for all brands for Viacom International Media Networks Southern & Western Europe, Middle East and Africa.
“We are delighted to offer audiences in this market a personalised way to enjoy their music, with a vast content offering from music videos to unique live events.”