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HBO Go makes strong gains in Poland

November 18, 2019 12.12 Europe/London By Chris Dziadul

HBO Go saw a 62.6% rise in its user total in Poland in October.

According to data produced by Gemius/PBI for Wirtualne Media, the figure stood at 1,597,268, up from 982,171 the previous month.

At the same time, the service’s reach increased from 3.48% to 5.69%.

Although Vod.pl, which is owned by Ringier Axel Springer Polska, maintained top spot among on demand services in Poland, its user total fell from 3,437,347 to 3,358,841 and reach from 12.19% to 11.96%.

Second placed Netflix, on the other hand, saw its user total rise from 2,912,337 to 3,060,105 and reach from 10.33% to 10.90% over the same period.

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Filed Under: Central & East Europe, Newsline, Platforms, SVOD Tagged With: HBO GO, Poland Edited: 19 November 2019 12:20

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