BT has maintained its hold on European football coverage. The telco has made a clean sweep of the rights packages to the UEFA Champions League, UEFA Europa League and UEFA Europa Conference League until 2024 in a £400 million bid.
The deal, which commences in 2021 is for a total of 420 games for the following three seasons, representing an increase of 77 games on the previous deal.
Marc Allera, CEO of BT’s Consumer Division, said: “We’re delighted to remain the home of UEFA Champions League in the UK. BT Sport leads the way when it comes to UEFA Champions League coverage, and we’re very excited to continue to bring our world class coverage to one of the most exciting football competitions in the world – whether that’s broadcasting 12 games simultaneously or delivering industry leading images in 4K UHD.”
BT has been widely applauded for its coverage which includes Ultra HD and its innovative app.
“Its high quality production and programming standards set the bar for the industry and audiences will continue to enjoy the competitions in new ways via BT’s innovative approach as it showcases new technologies,” said UEFA Marketing Director Guy Laurent Epstein.
BT saw off competition from Sky, DAZN and ITV, which had wanted to return part of the Champions League to free-to-air broadcasting.