XITE has become the latest music service to be added to the Sky Q platform.
The service is described as a “personalised video experience”. Customers can customise their own playlist by selecting a style, era or mood and create their perfect music video mix. Up to 100 channels is required.
No login is required, though users can upgrade to an ad free version for a monthly £4.99 if they choose.
Liz Wynn, Director of Sky TV said: “This is brilliant news for customers, Sky Q brings together all the music you love, all in one place, with the new XITE app right next to Spotify and You Tube on the big screen.”
Sky Q already features Spotify, Vevo and YouTube.
XITE will begin rolling out to all Sky Q customers from today and will be available in the Music and Apps section over the next few weeks.