Streaming video and advertising services provider Wurl has entered the European market.
Its signed an agreement to deliver programming and advertising to Samsung’s TV Plus streaming service in Europe.
The Wurl Network currently delivers 125 live, linear and video on demand (VOD) channels to more than 50 million viewers in the United States.
Channel launches began in early September and have included Tastemade, Dust, Eleven Sports, Edge Sport, Insight TV, amongst others.
“The massive popularity of Samsung TV Plus provides a clear validation of the expanding CTV ecosystem,” said Sean Doherty, CEO of Wurl. “Our role is to provide the advertising technology and distribution network that enables video producers to reach more TV viewers and generate more revenue via the most popular platforms, like Samsung TV Plus.”
Samsung introduced TV Plus on 2017 models of its Smart TVs.