NBA TV is to become the first linear sports league network to launch direct-to-consumer.
The network, which is jointly managed by the NBA and WarnerMedia’s Turner Sports, will be offered through NBA.com and the NBA App. Advanced viewing options are available on mobile devices.
Over 100 exclusive live NBA basketball games, original programming, and an on demand library will be available for a monthly subscription of for $6.99 per month or $59.99 annually.
NBA TV recently announced planned to experiment with enhancements to its coverage including new camera angles, with footage captured exclusively on smartphones; live on-screen group chats with celebrity influencers; in-depth analytics and statistical graphics; and social media integration.
“Innovation has always been at the core of our NBA Digital partnership and the launch of this direct to consumer product, paired with new content initiatives, will provide NBA fans even greater opportunities to engage with NBA TV and our collective portfolio of brands,” said Tina Shah, Executive Vice President and General Manager, Turner Sports
“NBA TV is the ultimate destination for around-the-clock access to premium NBA games and programming,” added Chris Benyarko, NBA Senior Vice President, Direct to Consumer. “We are thrilled to offer more ways than ever to access NBA TV and provide a preview of the future live game viewing experience.”
The channel will be continued to be available through an authenticated basis for those receiving their subscription from a pay-TV provider.
