Martina Rutenbeck will drive the development of IPTV platform BrightBlue for German fibre-optic network operator Deutsche Glasfaser.
The focus is on marketing and sales of the white label offer to B2B partners. Rutenbeck, who took up her new position on October 1, 2019, will be responsible for the expansion and distribution of the products and features as well as the extension to other target groups.
“I look forward to working with the BrightBlue team to further expand the reach of the B2B platform and contribute to the company’s growth through a dynamic development,” said Rutenbeck. “Today’s IPTV market offers a large field of activity for a company that can provide its B2B partners with high technical reliability and the necessary speed to deliver an exciting and competitive portfolio with high customer retention potential and thus also add value to their network investments. Based on linear television, it will be important to offer the viewer a time-independent, modern TV experience and to market it as well.”
Deutsche Glasfaser launched BrightBlue in June 2018 as an IPTV solution for network operators aiming to offer their own TV service. The white label product, which can be purchased as a complete solution or in modules, targets small and medium-sized fibre-optic, cable and VDSL network operators. Since its foundation, 23 B2B customers have opted for the BrightBlue platform.
The line-up comprises over 300 TV channels, of which more than 125 are in HD quality, over 150 radio stations and more than 50 apps as well as cloud-based interactive functions. TV streaming in 4K quality is also part of the multiscreen platform. Rutenbeck will be responsible for platform expansion and marketing in German-speaking countries.
With Martina Rutenbeck, BrightBlue gains an executive with more than 30 years of experience in telecommunications, cable, satellite and broadband networks. Most recently, Rutenbeck, together with partners, set up service provider content4tv, which supplies network and platform operators with distribution rights for TV channels. Prior to that, she spent 12 years at satellite operator Eutelsat as managing director of KabelKiosk, a TV and service platform for network operators acquired by M7 Group in 2014.