Swedish sports rights agency Spring Media and Red Bee are to launch a global OTT service dedicated to women’s football, a world first.
Wnited will aggregate content from the top tier leagues in Europe, Asia and the Americas, as well as international matches. It will use the Red Bee Managed OTT Platform.
“Women’s football has reached a turning point when it comes to both viewership and media interest and we believe we’re just at the beginning of a steep growth curve”, says Tobias Osmund, CEO, Spring Media “We are now launching a streaming service with access to some of the world’s best women’s football content and with the Red Bee OTT platform we are sure to deliver the highest quality viewing experience to football fans as they visit the new home of women’s football.”
Wnited will include a free, ad-supported viewing option as well as a subscription-based offering for viewers looking for an enhanced and ad-free experience.
“We are very excited to be a part of launching Wnited with Spring Media”, says Steve Nylund, CEO, Red Bee. “This is a perfect example of how our managed OTT services can and should be used, reaching global audiences with high quality ultra-low latency live feeds and on-demand content, creating the best possible viewing experiences on any device.”
Wnited will be formally launched in Q1 2020, offering over 300 live matches, highlights, catch-up shows and documentaries, covering world-class women’s football from around the world to global audiences.