The founders of the all-France streaming service Salto are to triple their investment in the project.
At launch France Télévisions , TF1 and M6 agreed to invest €45 million, an amount perceived locally as “too small” compared to the investment of Disney, Amazon and Apple.
Now, La Lettre A reports that an investment of €135 million over three years demonstrates the seriousness of the project.
The financing will cover the initial launch costs of the platform as well as some programme acquisition.
It’s anticipated a further €250 million will be invested in programming derived from future revenues.
Following approval by the French competition authority in August, Salto is expected to launch in the first quarter of 2020.