IPTV is on the rise in Spain, at the expense of cable and satellite DTH, according to the laste figures from the CNMC.
The turnover of free-to-air television reached EUR422.7 million, 1% less than in 2018. Pay-TV, on the other hand, reached EUR563.6 million in revenue, an increase of 2.6%.
Specifically, pay-TV revenues from pay-TV ?televisión provided by operators through the xDSL/FTTH? network reached 402.7 million euros, a 16.6% increase over the same period last year. These are the latest data available on the CNMC Data portal.
Among the other modes of reception used, both satellite TV and cable TV decreased by (-14%) and (-37%), respectively.
The two main television groups, Mediaset and Atresmedia, accounted for 85% of television advertising revenues.
Revenue from this type of revenue decreased compared to the previous quarter due to the seasonal effect, following the Christmas advertising campaigns in the fourth quarter.
Advertising revenues (including conventional advertising, sponsorship, telesales, telepromotion and product sites) totaled 524.5 million euros in the quarter, of which 433.7 million euros related to television and the rest to radio services.
The average television consumption during this quarter was 3 hours and 43 minutes per person per day. This figure reflects a decrease of 17 minutes for the same period in 2018 and an increase of 4 minutes over the previous quarter.
By platform, the consumption of television, both open and pay television, was distributed in 75.8% for DTT, 2.4% for satellite television and 21.8% for cable TV and IPTV platforms.
Satellite TV continues to lose audience in favour of IPTV services, which continue to grow due to the increase in subscriptions to pay TV in Spain.
By groups, Mediaset and Atresmedia were the leaders, obtaining 27.9 and 27.7 points of quarterly audience share, respectively.
Taking into account the screen share, the most watched channels during the quarter were the generalists Telecinco (14.4%), Antena 3 (13%) and La 1 (9.5%).
