Sky News is to launch a pop up channel where talk of Brexit is banned.
Sky News Brexit-Free will go live at 5pm Wednesday and broadcast for five hours every weekday evening.
The broadcaster will continue to cover Brexit stories and the leading national and international stories on its main channel.
The launch follows a study released during the summer that a third of people avoid the news entirely with more than 70% of them blaming Brexit for their disinterest.
John Ryley, the head of Sky News, said: “Sky News Brexit-Free is a bold approach but listening to public opinion over the past weeks and months, it’s something we know our viewers will find valuable.
“Brexit is an historic story that has a major impact and we will continue to give it comprehensive coverage. The new channel simply gives people the option to take a break from Brexit, apply a filter to their headlines and hear about issues away from Westminster and Brussels with a focus on hard-hitting, original journalism.”