AMC Theatres has become the first theatrical exhibitor to extend its business directly into the consumers’ homes.
Its launching AMC Theatres on Demand as a digital movie service featuring some 2,000 titles including movies from every major studio.
There’s no connection between AMC Theatres and AMC Networks, which operates a number of channels in the United States and Europe.
“The addition of AMC Theatres On Demand, which extends our movie offerings for AMC Stubs members into their homes, makes perfect sense for AMC Theatres, for our studio partners and for our millions of movie-loving guests,” said Adam Aron, CEO and President, AMC Theatres. “With more than 20 million AMC Stubs households, and with our web site and smartphone apps already being visited hundreds of millions of times annually by movie fans, AMC Theatres is in a unique position to promote specific movies with greater personalization than has ever been possible before. Through the launch of AMC Theatres On Demand, we can reach movie lovers directly and make it easy for them to access films digitally.”
AMC has agreements with every major Hollywood studio to make selections of their movies available for digital rental and purchase, including both new release and popular catalogue movies.