Viacom International Media Networks (VIMN) has signed a new multiyear distribution deal with Virgin Media covering TV channels, on-demand rights and a range of new streaming applications.
It grants continued access for Virgin Media customers to MTV, Comedy Central, Nickelodeon, Nick Jr. and Paramount Network, as well as associated catch up rights and box sets.
Arran Tindall, SVP, Commercial and Content Distribution, for Viacom International Media Networks, said: “This renewed and broadened partnership with Virgin Media speaks to the strength of our brands and content, as well as our investment in new streaming apps, which will allow Virgin Media customers to access their favourite Viacom content in new ways.”
David Bouchier, Chief Digital Entertainment Officer at Virgin Media, added: “This is great news for our customers who can continue to enjoy Viacom’s diverse range of channels and content. The inclusion of three brand new apps will give our customers greater flexibility to watch their favourite shows at a time that suits them.”
The new deal also includes three more of Viacom’s branded apps My5, Pluto TV and MTV Play, which will be added to the Virgin interface for the first time.
In addition to Channel 5 content, My5 also features content from third party channels that include A+E and PBS America.
Pluto TV, the ad-supported streaming platform acquired by Viacom earlier this year, features more than 60 channels in the UK including Pluto TV Drama, Pluto TV Romance and Pluto TV Crime, plus movies and series on-demand
Virgin Media’s Player TV and Mixit TV customers will be able to access MTV’s award-winning content through the MTV Play app which will also be available on Virgin Media’s TV service, offering 1,800 hours of Box Set content as well as the MTV channel and catch up services.
