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RTL II turns into RTLzwei

October 7, 2019 10.59 Europe/London By Jörn Krieger

[Watch video] German commercial TV broadcaster RTL II has renamed itself RTLzwei and introduced a new corporate design.

The previous round channel logo has been replaced by a square box with an open frame. The Roman II is located in the centre of the box. In the new name, ‘zwei’ (translated ‘two’) is spelled in full for the time in the channel’s history.

“RTLzwei stands for young, modern and innovative reality TV. We operate in a fragmented, digitised and highly competitive market. With our new corporate design, we are pursuing a clear goal: RTLzwei will remain clearly recognisable as an independent, unique entertainment brand,” said Carlos Zamorano, chief marketing & communications officer.

The channel’s logo design history.

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Filed Under: Marketing, Newsline, TV Tagged With: Carlos Zamorano, design, logo, RTL II, RTLzwei Edited: 11 October 2019 15:52

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About Jörn Krieger

Jörn reports on the latest developments in Germany, Austria and Switzerland. Since 1992, he has been working as a freelance journalist, specialised in digital media, broadcast technology, convergence and new markets. He also takes up University lectureships, writes articles in specialist publications, and produces radio reports. Jörn is also a moderator of panel discussions at industry events such as ANGA COM, Medientage München and IFA Berlin.

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