The Czech national broadcaster Prima will soon start to complement the HbbTV verification of smart TVs by Ceske Radiokomunikace (CRa) with its own iPrima seal.
Furthermore, according to its product manager Iva Nesrstova, Prima’s HbbTV offer from mid-October include content that has not yet been shown on its TV channels.
Nesrstova, who was speaking to the site Prima Zeny, also said that the broadcaster has started to test a service known as Home Fitness that allows users to select a video with a trainer on the TV screen to create a fitness lesson at home in the living room.
In addition, she clarified that Prima’s basic HbbTV service is free, with the only paid-for element being pre-premieres of its series and special films.
The entire HbbTV environment can also be accessed ad-free for CZK59 (€2.3) a month.
