WATCH VIDEO. Paris-based Eurodata TV Worldwide is now called Glance, which stands for Global Audience & Content Evolution.
“We are delighted to kick off this morning session by announcing that Eurodata TV Worldwide is now called Glance, which stands for Global Audience & Content Evolution,” stated Frédéric Vaulpré, Vice-President of Eurodata TV, during the autumn conference held in London.
“We have achieved this transformation by enriching our activities over the years in line with changes in the TV and video ecosystem internationally.”
Eurodata TV Worldwide was established 25 years ago with the aim of being a single point of entry for collecting and offering the TV audience ratings of 10 European countries. This Médiamétrie activity has continued to evolve, and now holds audience data on over 7,000 channels in 120 countries, thanks to audience measurement partners across the five continents.
Drawing on this international database of audience results, Eurodata TV has developed unique expertise about programmes. NoTa, the monitoring service for international TV and internet programme trends, detects new developments in over 50 territories. This service has been monitoring children’s programmes in 8 countries with NoTa Kids since 2017.
Besides audiences and programmes, Eurodata TV is using its expertise for the analysis of content, particularly with the teams from Tape, a British company which became a subsidiary of Médiamétrie in 2016.
