Viacom International Media Networks (VIMN) has appointed Maria Kyriacou to head its pan-regional operations managed out of the UK.
As president for VIMN UK, Northern and Eastern Europe, she will have oversight of all its media networks and related businesses in 33 European countries, including Channel 5 in the UK. Kyriacou, who is currently president of international for ITV Studios, will report to David Lynn, president, CEO of VIMN.
Commenting on the appointment, Lynn said: “Maria has led the international expansion of ITV’s studios business and her track record of growing international revenues from production, content licensing and distribution at both ITV and Disney means she is ideally equipped to head our operations managed out of the UK. Her experience of acquiring, integrating and managing creative businesses and her deep knowledge of the international television market will add a valuable perspective to our fast evolving UK operations and I’m delighted to welcome her to the team. She will take the helm at an exciting time, with the merger to form ViacomCBS set to confirm us as one of the world’s most important content producers and providers and to open up new opportunities to licence our brands, content and IP.”
Kyriacou added: “I am incredibly excited to be joining David and the team. With the strength and breadth of its brands and its extensive reach, VIMN is in a great place to take advantage of the opportunities afforded by the dynamism of our industry. I’m looking forward to being part of this exciting future.”