Sandra Kraujina has been appointed the marketing director of the leading Ukrainian cable operator Volia, effective October 1.
Kraujina has over 20 years of marketing experience, 18 in leadership positions. All of this has been in the telecom and media sectors for large Baltic and Scandinavian companies, including MTG, Viasat Baltics, Izzi and Baltcom.
For the past three years she has been developing content products and partnerships, including sports, at All Media Baltics.
Commenting on the appointment, Volia’s CEO Anton Dziubenko said: “I have already managed to work with Sandra in the Baltic countries. I know her style of work and share her principles. I am confident that at Volia Sandra will also be able to successfully develop our product lines and content, as she did at All Media Baltics. With her arrival, I also want to see positive changes in the positioning of our products and the company as a whole. We need to be a strong product and marketing company. We must not be afraid to bring about change, be creative in business development, offer new solutions and enter new markets. I know that Sandra can strengthen all of these areas and we will see the first results very soon”.
Viktoria Tsomaya, who previously held the position, will remain with the company as an independent consultant.