ThinkAnalytics CEO Gabriel Berger tells Julian Clover how data can be used to help target advertising through better market segmentation. He also explains how new client Deutsche Telekom is using the company’s services.
About Julian Clover
Julian Clover is a Media and Technology journalist based in Cambridge, UK. He works in online and printed media. Julian is also a voice on local radio. You can talk to Julian on X @julianclover, or by email at jclover@broadbandtvnews.com.