NEXTGEN TV will be the consumer-facing brand of ATSC-3.0, the Consumer Technology Association (CTA) has announced.
The logo, which has just been released will be licensed to appear on all devices that meet the ATSC 3.0 interoperability test specifications.
It’s anticipated the first deployments will be made in 2020.
“The NEXTGEN TV name and logo are the products of teamwork and innovation across sectors – from US broadcasters to global tech device manufacturers to ATSC leadership,” said Gary Shapiro, president and CEO, CTA. “Ten years after the US Digital TV transition was complete, we’re about to begin another national, over-the-air television transition. And with this logo, consumers can easily tell which devices deliver the upgrades and interactivity NEXTGEN TV can provide.”
CTA worked with a number of companies for certification, including Eurofins Digital Testing, who are providing suite of new test materials and management services.
Gordon Smith, president and CEO, National Association of Broadcasters: “NAB proudly endorses the NEXTGEN TV logo. Broadcasters are committed to NEXTGEN TV technology that enhances the TV viewing experience with better picture quality, immersive audio and improved public safety features. We salute our consumer technology partners and look forward to NEXTGEN TV sets on store shelves next year.”
ATSC 3.0 features include Ultra High Definition and High Dynamic Range (HDR) video over broadcast and broadband, interactive applications, targeted advertising, emergency alerts and content recovery, and watermarking.
