The next generation receiver was previously only available for DTH customers.
However, unlike the satellite version, the Sky Q fibre box is video quality is restricted to HD alone, rather than the 4K of its satellite contemporary.
The broadcaster says this is an opportunity for households to enjoy Sky Q, even when they don’t have a satellite dish.
Sky, which has published a list of ISPs that it believes are compatible with the new box, is recommending a minimum bandwidth of 15Mbps. It says this is suitable to watch a high definition programme and simultaneously manage two recordings and a streaming from a mobile device.
Subscribers can lease the box for an initial € 29.99 per month for the first 12 months, rising to €43.20.
Ultra HD aside, all the other features from Sky Q are present, including the intuitive home page and apps that in the Italian market include DAZN, Spotify, YouTube and the Netflix app. Plus of course the Voice Control remote.