Discovery is launching Food Network Kitchen, a direct-to-consumer product with proprietary streaming technology offering consumers live, interactive cooking instruction.
The announcement includes a collaboration between Discovery and Amazon to offer Food Network Kitchen through Amazon Alexa and Echo Show, Fire Tablets, Fire TV streaming media devices and Fire TV Edition smart TVs.
The service, to be priced starting at $6.99 per month, is built for utility: It will let subscribers order ingredients for specific recipes from online-grocery services (and eventually cooking supplies) and in 2020 will add a 24-hour culinary helpline for subscribers to get tips and tricks from live experts.
Food Network Kitchen will launch in late October 2019 in the US and will also be available across iOS (iPhone and iPad), and Android mobile devices. Food Network Kitchen will roll out across additional platforms and devices in 2020.
“Food Network Kitchen brings the top chefs in the world directly to consumers’ kitchens through first-of-its-kind live interactive cooking classes, seamless e-commerce transactions, and the richest culinary media ecosystem in the world,” said David Zaslav, President and CEO, Discovery, Inc.
“We are re-imagining the direct-to-consumer experience as not just another entertainment service but as the “Peloton of Food” accessible to everybody. Through Food Network Kitchen’s proprietary streaming technology and our foundational partnership with Amazon, we believe this is a truly differentiated product that will make customers’ lives better. With hundreds of the world’s leading cooks offering live and on-demand classes every day, we want to be the trusted partner to everybody who wants to cook and loves to cook. No one needs to be alone in the kitchen again.”
Food Network Kitchen will offer 25 weekly live classes with five daily live classes on weekends. In addition, Food Network Kitchen will also offer over 800 on-demand cooking classes with chefs providing a deep experience for consumers. On-demand lessons will be updated daily. Additionally, Food Network Kitchen will offer a selection of 3,000 instructional videos, including hundreds of step-by-step videos by Michelin-star chefs, James Beard award-winners, bestselling cookbook authors, and restaurateurs from Panna, the award-winning digital cooking app, which was recently acquired by Discovery.
“Everything we do starts with the customer and they have repeatedly asked us to bring the incredible food they see on Food Network into their homes,” said Peter Faricy, CEO, Direct-to-Consumer, Discovery, Inc.
“Food Network Kitchen is an interactive culinary experience that will improve people’s lives. We have designed a product that will change the way people cook by giving them direct access to their favorite chefs, the convenience of expert instruction and the skills they need to be more confident in the kitchen. We are bringing inspiration and joy to cooking.”
