Levira and the A1-automated sports production company Pixellot have signed an exclusive, long-term production agreement with the Estonian and Latvian Basketball Associations.
It will see Levira produce and live-stream all Paf Estonian-Latvian Basketball League games, Women’s Baltic League ELITE and International Division games using Pixellot AI-automated technology.
The games of the lower Estonian leagues will also be broadcast via Telia TV, Estonia’s leading telco.
Commenting on the development, Keio Kuhi, secretary general of the Estonian Basketball Association, said: “The Estonian Basketball Association and Levira are investing in the future – the number of games covered is growing and even the games of the lower leagues will be available for viewing which will add to the excitement of those leagues.”
Martti Kinkar, Levira’s head of innovation and development, added: “Our long-term agreement with the Estonian Basketball Association is a big step forward in incorporating the leading automated production solution in the sports halls of the Baltic States.
“Using Pixellot’s technology, we will bring more, high-quality sports coverage to millions of fans in the region and around the world.”
Edgars Berzins, director of Latvian Basketball leagues, said: “We are excited to be the first sports organization in Latvia to partner up with an automated camera solution provider. This will bring the visibility of Latvian club basketball to a level never seen before and offer the clubs tools to improve their communication platforms, as well as coaching tools and instant replay system for the referees”.
Alon Werber, CEO of Pixellot, continued: “We are pleased that after a thorough evaluation process, Pixellot was unanimously selected to be the provider of automated sports production solutions.
“Levira is at the forefront of innovation in its field and with 20 Pixellot Prime systems slated to be installed in Estonian and Latvian arenas, there is no doubt that local fans are going to enjoy many more hours of basketball.”
In early October, Levira will be launching its first broadcasts on the Telia Live special channel, and at the beginning of the New Year the games will move to the Inspira channel that Telia is creating.