CME’s Slovenian subsidiary Pro Plus and Serbia’s Pink International are the leading private broadcasters in revenue terms in South East Europe.
According to data produced by Mediadaily.biz and published by Capital, the former, which consists of the stations Pop TV and Kanal, had revenues of €68,808,202 in 2018, up from €61,868,302 a year earlier.
Meanwhile, the latter’s revenues amounted to €66,615,933, up from €52,305,345 a year earlier. The Croatian broadcasters Nova TV and RTL Hrvatska were in third and fourth place, with revenues of €56,469,921 (€52,468,452) and €46,211,785 (€40,742,537) respectively.
There was only one new station in the top 20 – BN TV from Bosnia & Herzegovina – and no broadcasters from Montenegro featured in the list.
The biggest growth in revenues was achieved by Slovenia’s Antenna TV (Planet TV) and ASPN (Sport TV) at 33.76% and 29.28% respectively, followed by Pink International (27.16%) and RTV BN (24.43%) from Bosnia & Herzegovina.
Significantly, Pro Plus was also the most profitable broadcaster, registering €13,270,274 in 2018, up from €4,063,896 a year earlier. It was followed by Pink International with €10,191,931 (€7,370,564) and Croatia ‘s Nova TV (€7,006,991, up from €3,549,040 a year earlier).
Serbia was the most lucrative market in 2018, with revenues of €166,33,684, followed by Croatia with €112,447,198.
