• Subscribe to our Daily News Emails
  • Advertise
    • Media Info
    • Terms & Conditions for Advertisers
    • Mechanical Data

Broadband TV News

Independent. Since 2003

  • Home
  • News Line
    • Central & East Europe
    • People
  • TV
    • On Demand/VOD
    • IPTV
    • Cable
    • Satellite
    • Terrestrial
    • Distribution
  • Business
  • Tech
  • Events
    • Events Diary
    • BTN Events
    • Events Coverage
    • Submit the details of your event
  • Features
  • Resources
    • White Papers

Red Bee’s cloud has football focus

September 14, 2019 07.09 Europe/London By Julian Clover

11 o’clock on a Friday morning at IBC and a sizable crowd has gathered on the Red Bee Media stand in Hall 14.

Red Bee is demonstrating its ability to use the cloud for the delivery of live content. In this case a football match between Leyton Orient and Cambridge United. This is a youth game between teams in the 4th tier of English football. And it’s not everyday you hear a commentator remark on the quality of the cloud during a match.

In recent months, Red Bee has introduced cloud-based automation for ABC in Australia and has signed an extension to its Channel 4 contract that will see the UK broadcaster shift migrate to a software only play out platform.

Around IBC much is made of the ability to use the public cloud, but Red Bee believes this only goes so far, and has worked with Cisco to develop its own private cloud. It’s capable of running uncompressed video, at a low latency with sophisticated graphics.

From Leyton’s ground in East London the isolated cameras are back hauled and edited in the Red Bee facility in Hilversum. The practice means you’re not sending out big heavy trucks onto the roads or losing staff for several days just to run a 90 minute football match.

“As you lower the cost of production you can now enable more content and on sports that are visible with a niche solution,” says Red Bee’s CEO Steve Nylund. “Across Europe you’re seeing more important sports coming to the forefront. If you’re competing with a global giant it’s now possible to make it more affordable.”

Final Score: Leyton Orient 3 Cambridge United 1.

  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on X (Opens in new window) X
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on WhatsApp (Opens in new window) WhatsApp

Related

Filed Under: IBC Special Edited: 14 September 2019 15:38

Avatar photo

About Julian Clover

Julian Clover is a Media and Technology journalist based in Cambridge, UK. He works in online and printed media. Julian is also a voice on local radio. You can talk to Julian on X @julianclover, or by email at jclover@broadbandtvnews.com.

Latest News

  • Channel 4’s social media Food & Drink channel serves up 4.8m views
  • Ofcom revises procedures for investigating broadcast and on demand licence breaches
  • Friend MTS to provide anti-piracy services to Indonesia’s MNC Group
  • LFP: Canal’s role restricted to that of distributor
  • Mediacom takes Harmonic Unified DOCSIS 4.0 platform

Most Popular

  • Altice France files for bankruptcy protection
    Altice France files for bankruptcy protection
  • Sky, Channel 4 and ITV to launch premium video advertising marketplace
    Sky, Channel 4 and ITV to launch premium video advertising marketplace
  • Viaplay Group launches dedicated sports channel
    Viaplay Group launches dedicated sports channel
  • Eutelsat planning capital increase to become European Starlink
    Eutelsat planning capital increase to become European Starlink
  • UK to invest £380 million in creative sector
    UK to invest £380 million in creative sector
  • Prime Video to screen Premier League in the Netherlands
    Prime Video to screen Premier League in the Netherlands
  • Ampere: Netflix to gain 8.2m new subs after Canal+ deal
    Ampere: Netflix to gain 8.2m new subs after Canal+ deal

White Paper

White Paper: Why Wi-Fi 7 is critical for ISPs in the gigabit+ era

Today, consumers are increasingly using bandwidth-intensive and latency-sensitive workloads, such as 4K and 8K streaming, online gaming, and AR/VR applications. As a result, Internet Service Providers must update their networks and by extension Wi-Fi experiences and performance. … [Download the White Paper ...]

Also in the IBC Special

IBC2025 Technical Papers submission process underway

IBC confirms final numbers

Zattoo to launch Stream API at IBC

All the Stories from the IBC Special

Broadband TV News

  • Subscribe
  • About us
  • Contacts
  • Logos & Pictures
  • Privacy Policy
  • Terms and Conditions

Advertising

  • Media Info
  • Terms & Conditions
  • Mechanical Data
  • Video Services

News

  • Latest
  • Central & East Europe
  • TV
  • Tech
  • Streaming
  • Cable
  • Satellite
  • Terrestrial
  • IPTV
  • Business
  • People

Events

  • Events Diary
  • BTN Events
  • Submit the details of your event
  • Media Meet & Greet

Editorial

PO Box 499
Cambridge
United Kingdom
CB1 0AH
news@broadbandtvnews.com

Commercial

Arundel View Cottage
Wepham
West Sussex
BN18 9RA
sales@broadbandtvnews.com

Connect with Us

 

Copyright © 2025 Broadband TV News LLP · Log in

 

Loading Comments...
 

    We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.OK