Speaking in a wide-ranging Q&A at IBC, she added that all the rest of the data belongs to the app or the operator.
However, despite this it can do targeted advertising as it already knows a lot about its users.
Govil-Pai said that Android TV has two tiers, one for retail partners and ongoing customer relationships. and an operator tier that is currently seeing a lot of growth.
She also said that that one of the main challenges currently faced by Android TV is keeping the user’s pulse and asking the question “is my product satisfying their needs?”
Android TV spends a lot of time with its partners including Amazon to ensure it gets all the apps. It also thinks about how to get users to get to content as fast as possible, including voice.
Govil-Pai said that global research has identified many similarities between viewers, with countries having their own favourite sports and movies.
Although certain countries are ahead of the game in terms of content delivery, advances allowing access through hot spots are being made in India.