M7 Group has reached an agreement with TV manufacturer Panasonic to integrate M7’s innovative hybrid smart TV app into the latest generation of Panasonic-produced smart TVs.
The app will become available in the various markets M7 operates in (Netherlands, Belgium, Czech Republic, Slovakia, Hungary, Romania, Germany and Austria).
The hybrid smart TV app developed by M7 allows users of Panasonic produced smart TVs, all equipped with built-in satellite tuners, access to both M7’s linear and non-linear TV content in HD and UHD quality through a central user interface and without the need of a set-top box.
Furthermore, by connecting the smart TV to the internet, it offers numerous interactive features (e.g. live restart, pause TV, access to media libraries etc.) and digital services like cloud recording and electronic program guides.
From this autumn onwards, M7’s hybrid smart TV app will be available on all Panasonic OLED-TV series from 2019 as well as on the Ultra HD HDR LED series from GXW804 and above.
In addition to accessing entertainment and digital services via smart TVs, M7 also provides access to these services via an app on mobile devices, enabling a seamless viewing experience when switching between the various screens.
“Panasonic is the world’s first TV manufacturer to integrate the new HbbTV Operator App standard 2019 into its TV models. We are very pleased to have found another strong partner in the M7 Group to offer our Panasonic customers attractive added value,” says Dirk Schulze, Head of Product Marketing TV/Home AV at Panasonic Germany.
“Panasonic is a logical partner for the launch of our new M7 HbbTV Operator App due to its longstanding TV expertise, innovative tuner concept and strong market position,” said Andrei Noppe, Executive Vice President Operations, M7 Group.
After German DTH satellite platform HD+, M7 Group is the second platform operator to use the HbbTV OppApp for offering a branded user interface and access to its TV channels and additional services without a set-top box on Panasonic smart TVs.