Amplia, a wholly owned subsidiary of Telecommunications Services of Trinidad and Tobago , has chosen XroadMedia to deliver personalised user experiences to consumers across the Caribbean.
Amplia is using XroadMedia’s Ncanto solution, which is pre-integrated and delivered via the Nexx 4.0 platform from Zappware.
With the help of Nexx 4.0 personalised by Ncanto, users of the Amplia service will be able to easily find and discover relevant content across any source – from linear-TV via on-demand to online content – on any device, allowing for a seamless user experience and boosting user engagement.
The new service will be delivered to multiple regions and consumer services thanks to the multi-tenancy capability of both solutions from Zappware and XroadMedia.
“Amplia and its parent TSTT are delighted to partner with XroadMedia to deliver a state-of-the-art recommendation engine, giving us a powerful platform to engage more meaningfully with our TV customers”, says Lisa Agard, the General Manager of Amplia.
“The degree of eliminating friction while discovering relevant content is key for the end-user. When a service provider can continuously optimize the user experience by proposing relevant, personalized content, this creates value and loyalty and helps the service provider to win the battle for HDMI 1.” says Laurent Van Tornhout, Vice President Product and Marketing at Zappware.
Adolf Proidl, Co-Founder & CEO of XroadMedia, adds: “We are proud to be working in partnership with Zappware and Amplia on this special project, which will increase the regional coverage of our cloud-based content discovery solution even further. In addition, thanks to our pre-integration into the Nexx 4.0 platform from Zappware it was easy for us to deliver the required recommendation and personalization use cases to Amplia in the shortest time-to-market possible.”
Initially in Trinidad & Tobago, the new service from Amplia will launch in November 2019 with other countries and regions to follow.
