ThinkAnalytics has confirmed the deployment of its personalised content discovery onto Deutsche Telekom’s pay-TV and OTT platforms.
It’s one of Europe’s largest rollouts of advanced search and content discovery platforms.
The first to go live was Croatia’s Hrvatski Telekom on its OTT service. Further country-by country rollouts are expected in the next few days.
ThinkAnalytics is working in partnership with Pan-Net, Deutsche Telekom’s pan-European technology unit, whose single, standardised, cloud-based infrastructure will support future deployments.
“After careful evaluation of a number of solutions, we chose ThinkAnalytics’ solution because of its track record and its support for multiple languages. Using the service we expect to create an even more compelling proposition for our TV subscribers across DT. Personalization will become a key differentiator for us,” said Marc Schwarze, VP TV Delivery, Technology and Innovation, Deutsche Telekom.
Ultimately the project will see ThinkAnalytics supporting more than 10 languages with some countries requiring multiple translations.
“With the launch of a single, large scale cloud-based backend infrastructure to support multiple TV services across Europe, Deutsche Telekom has delivered on its vision. We share a common goal with the Pan-Net team as we collaborate on bringing Deutsche Telekom viewers a game-changing TV service that personalizes the experience and encourages subscribers to try new content. The result, as we have seen in our other deployments across the world, will be a fast return on investment,” added Simon McGrath, COO at ThinkAnalytics.
ThinkAnalytics’ AI and machine learning will allow Deutsche Telekom to gain insight into viewer behaviour and preferences. It will use this real-time understanding to personalize each viewer’s experience with intelligent search and recommendations that attract and further engage subscribers.
