Imagine Communications has announced that core OTT monetisation functionality from its Targeted Delivery portfolio is now available as OTT Monetisation Service, powered by Amazon Web Services (AWS).
Based on proven broadcast and multiscreen distribution offerings that have been deployed globally, the cloud-based, cross-platform managed service features proven functionality and simplified browser-based management, without requiring local equipment and hosting. Imagine is collaborating with global streaming TV platform provider MobiTV to incorporate seamless content monetization capabilities into live connected TV and OTT video services, to eventually include VOD and cloud DVR.
“Video delivery business models have been turned upside down and distributors need every edge they can get to continue offering robust, profitable services,” said David Heppe, Commercial General Manager for Imagine Communications.
“Our OTT Monetisation Service removes many of the heavy lifts that come with installing, operationalizing and updating next-gen ad tech. Especially as our customers pursue new business models in a hyper-competitive video delivery ecosystem, our focus with this new offering is to free them to focus on overcoming market challenges.”
Video distributors deploy Imagine OTT Monetisation Service to support dynamic ad insertion for linear and OTT services with hosting, management, monitoring and updates all provided by Imagine. Imagine OTT Monetisation Service capitalises on the scalability, redundancy and security offered by AWS and robust capabilities of AWS Media Services, initially including AWS Elemental MediaConvert. OTT Monetisation Service eliminates complexities of video providers’ on-premises ad systems, including support for multiple ADS vendors, client players and video formats, as well as the need to dynamically scale for peak demand.
“Our customers rely on us to deliver broadcast-quality video to connected devices, and having a seamless DAI function that supports enhanced monetization is a critical enabler,” said Bill Routt, President for MobiV.
“The team at Imagine has delivered a highly reliable, feature-rich OTT monetization service that can drive revenue for the offerings we enable, and we look forward to growing our services and opportunities together.”
“Media customers can efficiently generate ad revenue by using the Imagine OTT Monetisation Service built on AWS, using AWS Elemental Media Services for dynamic ad insertion into live and on-demand video services, along with Amazon CloudFront for distribution of that content at scale to viewing devices,” said Khawaja Shams, vice president of engineering, AWS Elemental.
“This combination also helps customers to quickly launch their new ad-supported linear and OTT services.”
Imagine’s OTT Monetisation Service is being demonstrated at IBC2019 in Hall 1, stand 1.D61
