Zattoo has completely revised its content discovery and video-on-demand (VOD) offer and presents the new features live at IBC 2019 from September 13 to 17 (hall 14, booth G06).
Content discovery 2.0 focuses on the personalisation of recommendations as well as an enhanced search and selection function, enabling the company’s B2B customers to provide their end customers with new intuitive operating functions. Users can see all TV content at a glance and quickly find exactly what they are interested in, according to Zattoo.
“Relevant recommendations, a good search function and intuitive usability are the name of the game for every TV user – and thus for our B2B customers,” said Gernot Jaeger, Chief Officer B2B at Zattoo. “It’s how TV entertainment really makes fun – and gives our B2B customers the opportunity to create an attractive user experience, promote new offerings and continuously optimise the content mix. With the expanded possibilities of content discovery 2.0, we are creating potential for sustainable growth of our B2B customers.”
In the field of personalisation, Zattoo uses algorithm-based recommendation technologies that suggest content to TV users based on their previous viewing behaviour. Besides individual content, the recommendations can also be TV channels. The self-learning algorithms are capable of incorporating any type of content, according to Zattoo.
Swiss network operator Salt Mobile will soon use Zattoo’s recommendation technology for its T-VOD offer in an aim to increase the number of T-VOD purchases.
Last year, Salt introduced a disruptive TV solution in Switzerland with Apple and Zattoo. The main component is the Apple TV 4K box, which is being used with operator login for the first time outside the USA.
