Zattoo takes its B2B white label concept for network operators to Google’s Android TV Operator Tier programme.
The extension of the end-to-end IPTV platform will be presented live by Zattoo for the first time at IBC 2019 from September 13 to 17 in hall 14 at booth G06.
The company’s B2B customers benefit in two ways, according to Zattoo. They can introduce their own TV service and they also have the option of customising the portfolio of pre-installed applications, granting consumers direct access to apps such as Google Assistant, YouTube and Google Play Movies.
Zattoo’s TV-as-a-service approach also eliminates the time-consuming and cost-intensive investment for network operators to set up, host and manage a proprietary TV platform, underlines the service provider. They can offer a TV service under their own brand without having to invest in hardware or software.
“End customers today want access to top-quality TV services. An attractive TV and entertainment offering has therefore become a must-have for network operators,” said Gernot Jaeger, Chief Officer B2B at Zattoo. “This is where Zattoo steps in with its end-to-end service. We are very pleased to be able to offer an even better and more attractive service package, thanks to the Google Android TV operator tier programme.”